[Republished by John Rex Endowment] Article By Niki Juhasz, Director @COMMS4KIDS

Yes. No. No. No. Oh absolutely not. Maybe? 

Millions across the US choose to swipe right on, or decidedly say no thank you to, potential partners on dating apps every month. And much like hopeful (or jaded) singles swiping through profiles, your potential supporters, partners and stakeholders often make the decision to learn more about you – or write you off – in mere seconds.

I bring this up because thinking about your organization’s brand personality as a dating profile…can actually be a great exercise! As a matter of fact, after a conversation about this very topic, Forthright fariend and partner the John Rex Endowment (JRE) embarked on this exercise. 

CREATING YOUR ORGANIZATION’S DATING PROFILE

Step 1. The JRE team started by researching dating app best practices. They looked at ways to create a great profile, studying everything from messaging to images to tone.
Step 2. They then answered real dating profile questions for their organization! Here’s what it looked like.